Meet the Staff

Behind Baldwin’s Growth

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Economic development is powered by people.

Our team combines experience, creativity, and community pride to connect businesses with opportunities and help Baldwin County thrive.

Lee Lawson

President & CEO
Director of Economic Development
Director of Workforce Development
Office Manager
Marketing Coordinator
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Economic Development Specialist
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Project Manager
Executive Assistant
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Director, Hatch
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About Baldwin Alliance

Baldwin Alliance is a coalition of public and private leaders working together to drive sustainable economic growth in Baldwin County.
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President & CEO

Lee Lawson

Lee Lawson has served as the President and CEO of the Baldwin County Economic Development Alliance since 2012. The Alliance leads all economic development efforts for one of the fastest-growing Counties in the U.S., Baldwin County, AL. Those efforts include marketing the county to corporate decision-makers, aligning its workforce development efforts, and working with existing businesses and industries to help catalyze their growth. 

Loves going out on the boat with his family

Played college basketball

Great public speaker

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Economic Development Manager

McCall Lugo

McCall Lugo is the Director of Economic Development at the Baldwin Alliance and has been a part of the organization since August 2022. McCall leads economic development efforts for the community, including industry relationships, project activity, and Belong in Baldwin. With a background in marketing and business development, McCall’s expertise in economic development helps shape the voice of Baldwin Alliance.

Has three large dogs

Kills at karaoke

Talented graphic designer

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Industry Engagement Director

Christina Hellmich

Christina Hellmich has been the Director of Workforce Development at the Baldwin Alliance since February 2024. She connects industry leaders with workforce pipelines, partnering with local and state entities to strengthen work-based learning and better the future workforce in Baldwin County.

Plays pickleball

Always down for a great conversation

Enjoys long walks along the bay

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Office Manager

Reta Barnes

Reta Barnes has been the Office Manager at Baldwin Alliance since July 2025. She oversees accounting, human resources, event planning, and daily office functions to keep everything running efficiently

Brings calm and order to the chaos

K-Love is her favorite radio station, and loves Bible study

Warm and welcoming spirit

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Marketing Coordinator

Madison Burkhardt

Madison Burkhardt is the Marketing Coordinator for Baldwin Alliance. She joined the team in March of 2023 and manages social media, digital marketing, print collateral, web design, and external communications. With a background in commercial real estate marketing, Madison’s expertise benefits Baldwin County’s industry recruitment efforts.

Always planning her next trip

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The only cat person on staff

Loves arts and crafts

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Economic Development Specialist

Ashton Feaster

Ashton Feaster is the Economic Development Specialist at Baldwin Alliance. He joined the team in May 2024 and handles research and data to support project activity. Before joining the team full-time, Ashton was an Economic Development Intern with Baldwin Alliance. During his five-month internship, he was valuable to the team and was brought on to the staff when he finished his degree.

Loves going to the beach

Plays golf

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Enjoys exploring new places

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Project Manager

Ryan Brown

Ryan Brown is the Project Manager at Baldwin Alliance. He joined the team in January 2026, supporting economic development through project coordination and collaboration with community and industry partners.

Loves to be outside, golfing, or fishing

Great problem-solver

Enjoys long-distance running by the bay

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Executive Assistant

Kristie Pybus

Kristie Pybus has been the Executive Assistant at Baldwin Alliance since April of 2024. She provides high-level support to the executive staff and ensures the day-to-day office activity is streamlined. Before joining our team, she was a nurse at Mobile Infirmary for ten years and did administrative work.

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Is a licensed nurse

Has 4 kids and 7 grandkids

Loves taking her Jeep out in the Summer

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Director, Hatch

Keith Glines

Keith Glines is the Director of Hatch, where he champions innovation across life sciences, emerging technologies, and creative ventures. With over twenty years in technology development and publishing, most notably in medical platforms, Keith brings deep expertise in building tools that improve lives. He founded and led his own company before stepping into the world of startups, where he has since guided tech teams through scaling, product development, and go-to-market growth.

Self-proclaimed AI expert

Teaches photography

Is always dreaming up the next greatest idea